Copper Pearl
Reimagining a fast-growing, trend-setting baby brand for modern parents.
PACKAGING BRAND IDENTITY STRUCTURE
Our Solution
Copper Pearl had a mighty following with specialty retailers but was ready for a more unified, ownable expression. Our new bright and colorful brand system gave them a look and feel that brings joy and delight to even the biggest retail shelves.
We tapped into their distinctive equity, Copper Pearl’s origami bird, and embraced its angularity. Rooted in the folds and angles, we created a system that would achieve a dynamic brand block at shelf while also giving Copper Pearl the flexibility to continue to grow their product offering.
"Copper Pearl is known for being buttery soft. We didn’t want to just tell people about Copper Pearl’s super soft fabric — we wanted them to be able to feel the difference for themselves.” - Creative Director & Founder, Theresa Lennahan
“We just knew we had eliminate the brand’s use of plastic hangers. We doubled down on what Copper Pearl does best by redesigning all of their structures to celebrate the uber soft products while also eliminating the brand’s use of single use plastic.”
Creative Director & Founder, Theresa Lennahan
