Gugu Guru
Reimagining Gugu Guru — a community of Moms creating and sharing content about the brands they love.
IDENTITY BRAND WORLD SOCIAL GUIDELINES
Our Solution*
We collaborated closely with Monica, the CEO and Founder of Gugu Guru, to give the brand the glow-up it needed to connect and thrive with their Millennial and Gen Z target. The solution is bespoke typography paired with the iconic "spark". Gugu Guru's burst icon expresses the spark that ignites and inspires Moms to pass their wisdom and solutions on to the motherhood community.
From one Mama to another...
"As an agency founded and led by Moms, we know all-too-well how daunting and overwhelming it can be to make the right decisions about brands and products for a growing family. That is why we were thrilled to work with Gugu Guru — a community of Moms creating and sharing content about the brands they love."
Creative Director & Founder, Theresa Lennahan
