Copper Pearl had a mighty following with specialty retailers but was ready for a more unified, ownable expression. Our new bright and colorful brand system gave them a look and feel that brings joy and delight to even the biggest retail shelves.

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We tapped into their distinctive equity, Copper Pearl’s origami bird, and embraced its angularity. Rooted in the folds and angles, we created a system that would achieve a dynamic brand block at shelf while also giving Copper Pearl the flexibility to continue to grow their product offering.