Key insights about the project
Through this redesign, we needed to elevate Erleia’s commitment to low-and zero-waste packaging solutions. Erleia transitioned its face oils from traditional glass bottles with HDPE orifice reducers and metal caps to lightweight, industrially compostable bio-based bottles. This shift not only minimized the product's environmental impact but also set a new standard for sustainable skincare packaging.
Additionally, Erleia's secondary packaging is now crafted from tree-free sugarcane paper, reducing reliance on traditional tree-based options, which rely heavily on deforestation while maintaining an elegant, modern aesthetic.