OPen

Erleia Face Oil

Erleia is confronting the overwhelming waste generated throughout the lifecycle of packaged beauty products. 95% of recyclable product empties end up in landfills and oceans. Erleia collaborated with us to address this problem while modernizing and elevating their face oil line.

Key insights about the project

Through this redesign, we needed to elevate Erleia’s commitment to low-and zero-waste packaging solutions. Erleia transitioned its face oils from traditional glass bottles with HDPE orifice reducers and metal caps to lightweight, industrially compostable bio-based bottles. This shift not only minimized the product's environmental impact but also set a new standard for sustainable skincare packaging.

Additionally, Erleia's secondary packaging is now crafted from tree-free sugarcane paper, reducing reliance on traditional tree-based options, which rely heavily on deforestation while maintaining an elegant, modern aesthetic.

THE OPPORTUNITY

Through this redesign, we needed to elevate Erleia’s commitment to low-and zero-waste packaging solutions. Erleia transitioned its face oils from traditional glass bottles with HDPE orifice reducers and metal caps to lightweight, industrially compostable bio-based bottles. This shift not only minimized the product's environmental impact but also set a new standard for sustainable skincare packaging.

Additionally, Erleia's secondary packaging is now crafted from tree-free sugarcane paper, reducing reliance on traditional tree-based options, which rely heavily on deforestation while maintaining an elegant, modern aesthetic.

THE RESULTS

"Every design decision was carefully evaluated to align with Erleia’s vision: making sustainability approachable, thoughtful, and achievable for consumers. By integrating advanced sustainability practices into a consumer-friendly design, Erleia is leading the charge for a greener future in the beauty industry. This redesign exemplifies how brands can prioritize the planet without compromising on quality or accessibility."

Creative Director & Founder, Jacquie Parker

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