Key insights about the project
Gaia Herbs has built existing equity in the natural space, so striking the balance of staying true to their existing brand presence while celebrating a new product proposition was the challenge.
Gaia Herbs has built existing equity in the natural space, so striking the balance of staying true to their existing brand presence while celebrating a new product proposition was the challenge.
Gaia Herbs has built existing equity in the natural space, so striking the balance of staying true to their existing brand presence while celebrating a new product proposition was the challenge.
Gaia Herbs is a brand that prides itself not only in its plant-powered products but also in the purity of their herbs and the transparency of their ingredient sourcing.
We crafted the Gaia gummy design language to honor that brand transparency with the iconic Gaia ‘g’ shaped window that transports the consumer straight to nature’s source - the herb.
Creative Director & Founder, Theresa Lennahan
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