OPen

Tangzy

Bring to life a bold and lively spicy candy brand that excites both adventurous teen and adult candy lovers.

Key insights about the project

Where Sweet Meets Heat: Tangzy brings you a surprising and sensorial moment of adventure in the candy aisle with it’s sweet and spicy candy. Tangzy was in need of a brand look and feel as bold and distinctive as its unique flavor combinations.

THE OPPORTUNITY

Where Sweet Meets Heat: Tangzy brings you a surprising and sensorial moment of adventure in the candy aisle with it’s sweet and spicy candy. Tangzy was in need of a brand look and feel as bold and distinctive as its unique flavor combinations.

THE RESULTS

The multi sensorial brand concept celebrates the unique proposition of Tangzy’s ever changing taste experience that surprises and delights.

Departing from the ordinary, we created a dynamic new brandmark bursting with a more modern vibe. The motion in the “N” captures Tangzy’s ever changing taste experience.

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