OPen

Erleia

Erleia, a female founded skincare brand, was on a mission to make sustainable natural skincare accessible to all. Little Sundays Studio was to pivot this earth-friendly skincare brand to thrive in mass retail and grow beyond DTC.

Key insights about the project

We created Erleia a brandmark that balanced both organic movement and optimism.

Erleia’s new mark needed a boldness that would stand up in the cluttered mass environment but felt equally at home in smaller independent retailers.

THE OPPORTUNITY

We created Erleia a brandmark that balanced both organic movement and optimism.

Erleia’s new mark needed a boldness that would stand up in the cluttered mass environment but felt equally at home in smaller independent retailers.

THE RESULTS

“Being able to show buyers our new branding and packaging design helped them really envision bringing Erleia onto their shelves. And drove significant interest and excitement at Expo West and Shoppe Object, resulting in dozens of follow-up conversations and opportunities.”

-Ada, Founder

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