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Katharine Campbell Hirst

Katharine came to Little Sundays with a vision for a bold, memorable visual identity that reflects her distinctive approach to empowering female entrepreneurs to build joyful businesses, careers, and lives. She wanted her brand to stand out from the usual bland coaching aesthetics because Katharine is anything but the conventional business coach.
SERVICES
Visual Identity
Brand World Toolkit
Social Design
Brand Guidelines

Key insights about the project

Katharine’s visual identity is rooted in a bold color palette and rich textures, paired with a collection of unique window shapes. This library of windows symbolizes her clients’ journeys as they redefine their reality through their work with her. Each window represents a perspective—an opportunity to shape what you see and define the adventure you’re on.

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THE OPPORTUNITY

Katharine’s visual identity is rooted in a bold color palette and rich textures, paired with a collection of unique window shapes. This library of windows symbolizes her clients’ journeys as they redefine their reality through their work with her. Each window represents a perspective—an opportunity to shape what you see and define the adventure you’re on.

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THE RESULTS

"This new brand aesthetic embodies Katharine's passion for empowering women. It’s a reflection of her lifelong mission to uncover and reshape the rules of entrepreneurship."

Creative Director & Founder, Theresa Lennahan

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