We built our friends at Mind Blown a bold and unexpected visual identity system that allowed them to have the runway to shake up the dusty category conventions of the frozen seafood aisle.
Mind Blown needed to be telegraphic to resonate with consumers. We unapologetically celebrated that were made from plants. To set us apart from traditional seafood brands we knew less was more — iconic photography married with a palette of shelf popping colors.
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We built our friends at Mind Blown a bold and unexpected visual identity system that allowed them to have the runway to shake up the dusty category conventions of the frozen seafood aisle.
Mind Blown needed to be telegraphic to resonate with consumers. We unapologetically celebrated that were made from plants. To set us apart from traditional seafood brands we knew less was more — iconic photography married with a palette of shelf popping colors.
Mind Blown has expanded well beyond D2C and is taking over in both retail and food service. In May 2024, Mind Blown will be launching in Wegmans, one of the nation's leading supermarket chains.
“The sustainable impact matters to the market and to us. Dynamic brand expression, insane taste AND positive impact on the future - that is what we call a triple threat.”
Creative Director & Founder, Jacquie Parker
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