Mind Blown
Creating a new plant-based seafood brand from the ground up to redefine an emerging category.
PACKAGING IDENTITY BRAND WORLD SOCIAL
*So friggin delicious you won't believe it's made from plants.
When asked to build a plant based seafood challenger brand we jumped at the chance! We knew Mind Blown needed a design language and tone of voice that matched its BIG, EPIC, DELICIOUS taste experience while celebrating that it is made from plants. We gave Mind Blown a bold, modern and ownable look and feel that works seamlessly from brand world to packaging.
The result is Mind Blown's confident aesthetic that combines vibrant color, bold typography and iconic photography.
The launch has been a great success — Mind Blown instantly turned the world’s most renowned chefs into true believers on how friggin delicious plants can be while also making a positive impact on the Earth’s oceans.
“Dynamic brand expression, insane taste AND positive impact on the future - that is what we call a triple threat.”
Creative Director & Founder, Jacquie Parker
