OPen

Pandemic Playdate

Creating a social campaign to encourage togetherness through the most epic virtual playdate ever.

Key insights about the project

The Big Pandemic Playdate was founded upon the mission to get kids back together in a safe (virtual) environment.

Our Solution: A fun and uplifting campaign design that celebrates the simple joy of playing with friends. We combined bold type and geometric design elements to drive the campaign's flexible graphic toolkit—together these elements create an approachable and playful aesthetic that inspires kids (and parents) to come play! 

THE OPPORTUNITY

The Big Pandemic Playdate was founded upon the mission to get kids back together in a safe (virtual) environment.

Our Solution: A fun and uplifting campaign design that celebrates the simple joy of playing with friends. We combined bold type and geometric design elements to drive the campaign's flexible graphic toolkit—together these elements create an approachable and playful aesthetic that inspires kids (and parents) to come play! 

THE RESULTS

“As Moms, we know how much the pandemic has stifled our children socially. We loved being able to be a part of bringing this virtual playdate to life! ”

Creative Director & Founder, Theresa Lennahan

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