Creating a social campaign to encourage togetherness through the most epic virtual playdate ever.
IDENTITY BRAND WORLD SOCIAL
Our Solution: A fun and uplifting campaign design that celebrates the simple joy of playing with friends. We combined bold type and geometric design elements to drive the campaign's flexible graphic toolkit—together these elements create an approachable and playful aesthetic that inspires kids (and parents) to come play!
A flexible library of assets allows each element to come together to create colorful bespoke combinations making way for endless possibilities to bring the campaign's look and feel to life.
Creative Director & Founder, Theresa Lennahan