OPen

Tasty Nate's

Tasty Nate’s had a bold vision—to revolutionize the snack aisle with seed-oil-free chips. Tasty Nate’s tapped Little Sundays Studio to create a new-to-world brand for snackers and families who crave better without compromise. The result is an identity and packaging design showcasing a new snack time hero - Nate the cow and his flavorful adventures. We crafted a vibrant, mascot-led identity and packaging that celebrates goodness of beef tallow and disrupts the chip aisle with this new iconic personality.
SERVICES
Brand Creation
Visual Identity
Packaging
Brand World Toolkit

Key insights about the project

With this vibrant playful design, Tasty Nate's cuts through the noise in the increasingly competitive and saturated savory snack category. With a packaging design system that celebrates their beef-tallow proposition, Tasty Nate's is ready to hit the shelves with multiple flavors.

THE OPPORTUNITY

With this vibrant playful design, Tasty Nate's cuts through the noise in the increasingly competitive and saturated savory snack category. With a packaging design system that celebrates their beef-tallow proposition, Tasty Nate's is ready to hit the shelves with multiple flavors.

THE RESULTS

"From vibrant packaging to a personality that shakes up the chip aisle, we designed a brand that’s impossible for consumers and retailers to ignore. Tasty Nate’s is already turning heads and getting buyers excited and ready for a snack-time revolution!"

Creative Director & Founder, Theresa Lennahan

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Katharine Campbell Hirst

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